2022 OPENS WITH THE ENTRY OF BRAND WAYPOINTS IN RUSSIA

Antonio Mangiola
Jan 4, 2022
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FORMALIZED THE AGREEMENT WITH PUNTO LUCE MOSCA THAT WILL TAKE CARE OF THE PROMOTION OF THE BRANDS

2022 starts with excellent news for our company. In recent days, the agreement between WayPoint and Punto Luce Mosca was formalized, which will be a prerequisite for the export of Lumicom, L-Tech and WayPoint Atelier lighting products throughout the Russian territory. The closing, reached in the Muscovite offices of Punto Luce, was signed in the presence of Alberto Baesso, Project Leader & amp; WayPoint Internationalization Manager, Elena Adinolfi, Punto Luce General Manager and Brunella Reginato, WayPoint Administrator.

The newborn collaboration will allow our brands, starting from the capital Moscow, to expand throughout the Russian market thanks to the recognized professionalism and skill of all the staff of Punto Luce Mosca, masterfully directed by Elena Adinolfi, who will organize the necessary process of brand awareness and the launch of the lumicomshop.ru platform.

The time schedule of the projects was also established at the meeting in Moscow. The WayPoint brand and the brands connected to it will start to be promoted as early as February 1: Lumicom, aimed at the B2C market, L-Tech, mainly indicated for commercial activities, exhibitions, churches and museums, and WayPoint Atelier for the luxury and design segment. From March 1st, the lumicomshop.ru platform will also be fully activated and will be part of the constant and significant development that the digital market has had in Russia in recent years.

Alberto Baesso does nothing to hide his satisfaction: “I consider this agreement an important, if not fundamental, step in the international growth process of our company on the digital market, a land in which we have been investing for some time, both in human resources and in money. We decided to start from Moscow not only for the important numbers that the Russian market recorded in the online shopping segment, but also and above all because, alongside Elena Adinolfi and Punto Luce Mosca, we are sure that important results will not be long in coming. , considering the many years of managerial experience of Dr. Adinolfi, for over 17 years head of representation of the main Italian Chambers of Commerce, and a leading expert in the dynamics and strategies of entry into the Russian market.”

Antonio Mangiola